17
Feb
10

Dieter Rams, a Retrospective

We love industrial design at Vivid London: the core principles of good industrial design flow through all of our design work, and we all love to surround ourselves with exemplary illustrations: whether it be the Mac Pro designed by Jonathan Ive that I’m writing this blog on, or whether it’s the Bower & Wilkins speakers designed by Kenneth Grange pumping out ‘blog inspiring’ music, right down to the Siemens kettle designed by Porsche that my much need mug of caffeine was boiled in this morning – it doesn’t matter what it is, if it’s well designed you’ll keep it forever and you’ll be fiercely loyal to the brand that gave you it.

Which is why we’re so excited to see that Dieter Rams is holding a comprehensive retrospective at The Design Museum here in London until March 9 before it packs itself off to The Frankfurt Museum for Applied Art from May 22 to September 5.

Dieter Rams is a legendary designer whose name is behind the SK4 Stereo, the ET44 calculator, the 606 Universal Shelving System and of course the legendary T3 pocket transistor radio from 1958. These might not be names you’re necessarily familiar with, but look up the T3 then look at your iPod, or indeed the ET44 then browse the calculator on your iPhone.

Rams didn’t just change the game, he change the pitch it was played on – no matter where you look in the modern home or office there’ll be something, designed or influenced by, his work: his ten principles of design resonate today just as much as they did when he first moved to Braun in 1955 and for that we salute him.

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

The exhibition, called Less and More: The Design Ethos of Dieter Rams, is at the London Design Museum until March 9 and The Frankfurt Museum of Applied Art from May 22

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