German – The ‘Language of Ideas’

Guido Westerwelle, Germany’s Foreign Minister, is often lampooned for his distinct lack of finesse when speaking English. His political rivals often argue that his linguistic skills are not befitting those of a foreign minister. Amongst the social media public Westerwelle is infamous: A group that mistranslates German press articles in to his vernacular has almost 50,000 fans on Facebook.

It should come as no surprise then, that Mr Westerwelle recently launched the “German – the language of ideas” campaign. It highlights the strength of the German language with events running at Goethe Instituten around the world and counts some of Germany’s most prolific authors amongst its patrons.

We agree; German is a strong contender for the title of ‘the language of ideas’. Of themselves, Germans talk of their nation as being that of the Dichter und Denker (poets and thinkers) – It’s a fair point. Where would we be without Johann Wolfgang von Goethe, Immanuel Kant, or Bertoldt von Brecht? Even if you’re not a fan of these, you won’t be able to deny the impact that German writers, philosophers and have had on European and world thought.

We’re commited to having an impact on the European media scene – that’s why our team is largely bilingual, and why we pride ourselves on integrated campaigns that are tailored to specific cultures.

To find out how we can make German the language of your ideas, contact us today!


0 Responses to “German – The ‘Language of Ideas’”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Who we are

We can be discreet or highly vocal, stylish but cost-effective. Always fresh and successful, we offer vibrant marcoms solutions.

Visit us: vividlondon.com

Things we tweet

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


%d bloggers like this: