At the Mashable and 92Y Social Good Summit, Chris Hughes spoke to his audience about the new social networking site he is developing, Jumo. Chris Hughes, a former co-founder of Facebook, is developing the site to connect people with non-profit-making charitable organisations. The site is intended to have the infrastructure to allow the user to find, follow and support different charities around the world.
Hughes believes it’s difficult for people to actively support charities as there is no central facility where you can find the right charity for you to support, and then maintain a relationship with is – Jumo is planned to do just that.
Although there are no other apparent sites which have all the functions that Jumo proposes to have, there are sites which house a wide range of charities enabling you to donate online – such as charitychoice.co.uk. However, they lack the ability to maintain a personal relationship with the charity. Maybe the collaboration of these three functions, currently missing from online donation websites, will increase the amount raised for organisations in need in both the short and long term.
The only obvious drawback is that small charities fare disproportionately badly on combination sites: their lack of size and public awareness means that the larger, more well known charities (or more popular causes) can make more effective use of them.
Hughes is also the former director of online organising for Barack Obama’s 2008 presidential campaign and based on his experience, the site should be a success. He used the example of the Haiti disaster in January, saying that $31 million of the $1.3 billion raised was donated through text message donations. Despite this being a small proportion of the total raised, it is still a handsome sum. To me, this level of donations through mobile technology, a social medium, implies the site should be a success – for larger charities, at least.