It’s easy to get caught up in design. We see it time and time again: beautifully designed collateral (that’s your brochures, menus, business cards, letter heads, signage, and the like) with badly written copy.
Customers will notice bad design immediately: I’m sure that everyone reading this has a shop/salon/cinema/whatever in their neighbourhood whose brand and collateral looks like the owner was left alone with MS Paint and Wordart for an afternoon. Design gives your brand credibility with your market. Even the most boring or run-of-the-mill service can be set apart from its competitors through pleasing design.
But what you say about yourself is equally important. Beautiful design won’t make up for wooly or badly written copy. Sit down and think of what your customers need to make the decision to use your service or buy your product. Are they all intelligently placed in your collateral? Are you sure that this is what your marketplace needs to hear – as opposed to what you want to tell them?
To inspire you, we’ve included the words we use to describe ourselves. If you want some help making your copy as beautiful as your design, talk to us today.