Archive for the 'Fundraising' Category


On Synergy

Synergy, the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Public Relations should be all about synergy. Not just synergy between the agencies and clients, but between any and all interested stakeholders.

It’s easier when it isn’t though. It’s easy to focus narrowly on your client, to fight for column inches, and jealously guard all promotional activities and events.

This approach may garner some responses, may raise interest and credibility, may please your client, and will probably fulfill your contractual obligations to them. Is that where you stop?

Not here at Vivid. We’re not interested in ‘pleased’ clients; we want ‘ecstatic’ clients. We don’t fulfill obligations; we exceed them. Sure, in part this is due to our attention to detail, our refusal to settle for ‘second-best’ for our clients, and the passion we have for the projects we take on.

We’ll not only think of ‘going the extra mile,’ we’ll think of bigger and brighter destinations you can reach on the same tank of petrol. That’s why our client’s keep coming back for new journeys.


We know that even in a commercial world, looking for partners is important. Disagree? Take a look at the (product)RED partnership: over ten global brands, each with huge influence in their own markets, come together in joint campaigns targeted at eradicating poverty and combating aids in Africa. They aren’t scared of cooperating with other organisations towards a common aim. Everyone benefits – from CEOs to consumers, from the impoverished to the wealthy.

Our client,, is organising a series of festive events to benefit the homeless charity, Crisis. is also donating 2000 books to this very worthy cause, books that will be distributed to Crisis’ homeless clients over the festive period. By gaining brand recognition in the UK, will be able to help Crisis with its festive fundraising.

Whether the partner organisation is a different brand in a different market, a charitable cause, or an influential individual, both have more to gain together than alone. Picking the correct partnerships and spotting the gainful opportunities is the key to real synergy. That’s where we come in.

Beware of any communications agency too interested in following your marketing plan to the T. Your agency should exceed your aims by having ideas that you didn’t, and finding new ways to approach the conversions you seek. After all, that’s why you bring on an agency, instead of doing it yourself.

Call us and take your first step towards mutually beneficial outcomes. Let’s see where our synergy takes you.

Adam James Morecroft
A Junior Associate at Vivid London, Adam James Morecroft is a graduate of King's College European Studies programme. A childhood spent on the continent has fostered his keen linguistic skills, which he makes full use of in his role as junior PR and social media marketer.

09’s Christmas Thunderstorm

Our client, the books and ideas website is sponsoring a series of festive events in Covent Garden, on behalf of Crisis, the homeless charity.

There are thousands of homeless people who sleep rough every night on the streets of London. Crisis operates centres from 23 December until 30 December, where these people can enjoy some of the festive cheer most of us take for granted. Keebra was also able to donate 2000 brand new books to Crisis – a selection of classic literary favourites – to these centres, to be distributed on Christmas Day.

There are five events in Covent Garden to help the charity – check Facebook for the first in the series, with special guest William Boyd, who has graciously agreed to sign all of his books bought on the night, with 50% of the sticker price going to Crisis! It’s from 6:00 – 8:30pm, in the South Wells of the Covent Garden Market Building.

Enjoy some festive fun in Covent Garden this Christmas, and help Keebra to help those less fortunate than most.


Jeff Kristian and Friends at St. Annes, Soho

St. Anne’s Soho, the church adjacent to our client Soho Green, are hosting a fundraising event this coming Friday, 30 October 2009. Doors open at 7:30 pm and it’s £10 on the door, with all proceeds from the evening going to the ‘Friends of St. Anne’s’. Pop along for a fun and socially responsible Friday night!

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